If you request a car insurance quote from Norwich Union via its website or over the phone they will now provide you will alternative quote from other car insurance providers, even if they are cheaper than their own.
The move is certainly a unique one, there are very few businesses who will actively promote its competitors services.
The reactions seen in Norwich Union’s TV campaign to promote Happy’s Price Check reflect this extremely well.
Whether or not this offer strikes the right note with customers remains to be seen. It should also be interesting to see if any other insurers decide to follow suit and what impact (if any) this has on price comparison sites operating in the UK motor insurance market.
First reactions would suggest several price comparison sites are unimpressed with the Price Check service; gocompare.com, confused.com and insurancewide.com all had interesting views.
Will this move pay off for Norwich Union? Do price comparison sites have anything to fear or is this just some flash in the pan? We’d love to hear your thoughts about Happy’s Price Check.
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