Volvo India, carmakers from Sweden think that if they include vehicles with lower price points rather than only high priced luxury cars, it would generate more sales. Certain facilities available in the top end cars will be stopped such as pedestrian recognition, and lane departure caution as they push prices higher.
According to Mr. Tomas Ernberg, Managing Director of Volvo Auto India, cheaper variants of existing models without added features aren’t altogether undesired in the Indian car market. This will increase sales and push up profits for the company. This is strategically in line with rivals BMW as they have brought out lower cost X1, 3 Series and 5 Series which saw them on top of sales during past two years. Volvo’s S60 is available for Rs.27 lakhs to 34 lakhs and XC60 and XC90 are in the range of Rs. 40 to 44 lakhs.
Volvo Car India's new CEO, Mr. Tomas Ernberg have this to say. "
Volvo is looking at extending the lines of the car models in India in its next growth phase. Cheaper variants of existing
models are being examined by eliminating certain features that are often not requested by the customer India. This will help to create higher volumes. " -
CAR SALES Volvo India, low priced Volvo cars in India 2011 is under consideration
